
Date: 2026-03-01
Booth No:
[TAIPEI, March 1, 2026] Hegen Enterprise Co., Ltd., dedicated to discovering premium Japanese liquors and fine selections, officially announces the launch of a new whisky brand in Taiwan—"Sakura Ni." The initial release features a highly anticipated lineup of three rare cask-matured whiskies: the Mizunara Cask, Sakura Cask, and Chestnut Cask. Available in both standard 700ml bottles and exquisite 100ml tasting editions, this collection is designed to satisfy the Taiwanese whisky enthusiasts' desire to explore unique cask-finished flavor profiles.
Breaking Traditional Boundaries: Three Expressions of Ultimate Cask Craftsmanship As the whisky market increasingly seeks distinctive flavors, "Sakura Ni" stands out with its exceptional cask strategy. The three core expressions introduced in this launch each showcase a unique tasting personality:
Sakura Ni - Mizunara Cask: Matured in rare Mizunara wood, known for its oriental mystique, imparting unique notes of sandalwood and agarwood with a deep, lingering finish.
Sakura Ni - Sakura Cask: Exuding elegant Japanese charm, this expression offers light floral fragrances and a gentle sweetness, delivering a richly layered palate.
Sakura Ni - Chestnut Cask: An exceptionally rare find in the market, infusing the whisky with warm nutty aromas and profound woody tones for a distinctively mellow and full-bodied experience.
Versatile Specifications and Comprehensive Channel Strategy To accommodate various consumer scenarios, the "Sakura Ni" series offers not only the 700ml specification ideal for collectors and heavy enthusiasts but also a thoughtfully designed 100ml edition. This smaller volume serves as a perfect stepping stone for first-time tastings or as an elegant gift option.
Hegen Enterprise stated that the "Sakura Ni" series will adopt a diversified distribution strategy. In the near future, it will be introduced to exclusive counters in major department stores, presenting a stable price and high-quality brand image to consumers. Concurrently, the brand will actively participate in major domestic professional spirits exhibitions, offering whisky lovers the opportunity for firsthand tasting and communication. Furthermore, the deployment of professional B2B distribution networks across Taiwan has been fully activated, aiming to let more Taiwanese consumers experience the unique charm of "Sakura Ni."
About Hegen Enterprise Co., Ltd. Deeply rooted in the import of exquisite Japanese foods and liquors for years, Hegen Enterprise Co., Ltd. upholds the spirit of strict selection, continuously introducing Japan's most promising and high-quality products to Taiwan. From Okinawan Awamori and premium fruit liqueurs to top-tier whisky, the company is committed to bringing a rich and diverse tasting perspective to Taiwanese consumers.
Media Contact: Hegen Enterprise Co., Ltd. Contact Person: Mr. Hsieh Phone: +886 970539932 Email: [[email protected]] Address: 2F, No. 79, Sec. 2, Xinsheng N. Rd., Zhongshan Dist., Taipei City, Taiwan
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